What is Cash on Delivery?
Cash on Delivery means the customer pays for the order at the time of delivery instead of paying the full amount online at checkout.
COD can help customers feel more confident while shopping from a new brand, but it also requires accurate address details, active phone number, and serious order intent.
COD is widely used in Indian e-commerce, but it also creates higher risk of delivery refusal and return-to-origin losses for brands. Razorpay's COD analysis notes that COD is a baseline expectation for many Indian shoppers, while also being associated with RTO and delivery refusal risk for businesses.